Themes

BetterBonds initiated to focus on and provide natural, feasible solutions to several key issues of our times that pertain to human development, welfare, and safety. The key mission is prosperity, wellness and safety for humankind and taking steps towards a life incrementally freer of trauma and disease. Scroll down to explore the themes that we have accounted for in our work.

Founder Ramala’s daughter,
comfortable in a traditional swaddle and rope tie;
Chitral, 2014

*Mother-Child Health & Bonding

At first, BetterBonds was imagined as the name for baby carriers–Ramala believed that the native practice of carrying one’s baby on one’s body improved the mother-child (or parent-child) bond, helped soothe child and parent symbiotically, and led to auric and bodily transmission between the two through bodily contact. Ramala believes in what is known to be kangaroo care, a concept that was still relatively new at the time BetterBonds was formed. She also believes that mothers transmit their patterns into the bodies and minds of the children through their attention. This is why stability, safety and warmth in the early years of the child are required, and motherhood itself needs extensive support at all times and stages.

In 2016, Ramala was on online forums for mothers who reported lack of support and social attention, and felt harangued by the intensity of opposition to a more sovereign motherhood and family-making, away from the control, coercion and corrosiveness of the military-industrial-harmaceutical civilization.

In that way BetterBonds was resistance and revolution, marked by its practices and products. That said, supply was a whole different matter. Ramala could not procure safe baby carriers, but she taught about safe carrying and modeled it. The name BetterBonds was reserved and now a product portfolio was needed. She had her eyes on Dandelions as the first hero herb. Before she could harvest them, Crystals and Handmade products came along. The latter loosely fitted into her vision for a business that she had held since she was in graduated school at the turn of the millennium and tried several times to start a business of handmade, artisanal, ethnic and even antique products. She understood that in their totality, the natural, handmade and artisanal products contribute to her goal to make the whole socio-economy inclined towards mothers, and as if touched by the hands of the Divine Mother whose presence she felt extremely strongly at the time.

The project started with Crystal & Gemstone products that were sold for their healing benefits, and shortly expanded to the herbal portfolio when she shifted back to Himalayas and has access to herbs & harvesters.

Ramala believes that the entire modern civilization from its speed to its design and structure is poised to hurt motherhood. Even the birthing practices cruelly separate mother & child. Therefore, BetterBonds is based on a larger ideology but offered only the portfolio that became possible, increasing product by product, theme by theme.

Family Bonding

*Proactive Reduction in Developmental Trauma, and Prevention of Abuse

Cultures of Nourishment & Care

*Reduction of Inflammation, and Enabling Somatic Soothing

*Connection with Soul, Spirit and Land

*Protection of Native Knowledge and Ways

*Cultivation of New Native Knowledge and Wisdom Within the Being

Sustainability and Regeneration

Livelihood for Locals