Salaam, visitor!
BetterBonds.love is currently a mostly archival site for BetterBonds, an iconic and visionary small business created by Ramala Hubb’Allah and Sofie, a mother & child team, in 2016 and which ran until after the Pandemic, till 2022, when it was paused for possible relaunch.

BetterBonds was focused on creating health and wellness for families and better bonding for parents and children in the early years of a child’s life–the deeper focus was on the mother & child pair. Initially thought to be a name for a holistic project focused on the health and safety of mother and child with the aid of physical products, services, teachings and advocacy, BetterBonds’ was later repositioned to focus on herbs & crystals as the core offerings. Nevertheless, demand was overwhelming, the story of the business spread like wildfire, and the business swiftly evolved into a research-driven and insights-based wellness consultancy that both studied the market and developed a complex suite of in-house products. The business grew by 2017, when new products such as balms and syrups were introduced along with a range of herbal teas, as well as the then standard offering of healing crystals & handmade jewelry, the product suite that BetterBonds launched with.

The breakthrough came in the autumn/winter seasons when the offerings of BetterBonds began healing the client families of flu, cold and depression–maladies that afflict and debilitate a large part of the population.

Ramala Hubb’Allah made a study of the rise in flu and cold-related afflictions and noticed disturbing patterns of increased hospitalizations and family distress. She maintained that greater trouble was afoot and that there were hidden ailments afflicting humankind and even the flora & fauna and in fact all creations on Earth. With data and client demand in hand, in addition to her own intuition and insights, she developed a range of products catering to these afflictions, well in advance of the Pandemic that eventually emerged and distressed people worldwide. Alas, most of her offerings and research remained largely unknown and she was not able to serve people at scale at the time when it was most needed. She nevertheless served her client base through the times of darkness, and developed a legendary suite of products that may heal the diverse illness of humankind and kin today. Thus, this website: to encode and share her knowledge, and make sure her formulations come to life at scale and serve a humanity that is being battered by ailments, disappointment, distractions and false promises–at an ever-increasing price, and with harder access.

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Young mothers became riveted by the small business and its eclectic offerings that included not just critical medicine for their overwhelmed families, but also made them joyful with handmade craft items, honey, and herbal products. These products were developed entirely by the owner-designer-visioneer Ramala, whose feisty little daughter Sofia stayed with her on every step of the journey and learned the ropes of the business with her mother.

BetterBonds was capped in 2022 after the family pivoted, and changed life directions after the pandemic and its aftermaths became increasingly adverse. This was antithetical to the spirit and intention of this business, and the vision of its founders, a mother & child pair who aimed to bring healing and hope for the world.

While the shifting world situation seems to be washing its tides over the spiritual and heartfelt vision of BetterBonds, Ramala believes that it is valuable to codify and archive the BetterBonds project and the knowledge, so that it may be resumed at the right time and perhaps with the right team. Meanwhile…

Ramala and her child have moved on and intend to take their mission to a grounded, stable and safe location. Read more about their origin and future direction here.

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The site is mostly archival because BetterBonds changed shape after the Pandemic and most production and sales have been halted; the need to codify the knowledge and practice arose. However, a very limited portfolio of services is active from time to time, and new markets and homebase are being sought. If they found, the project, which is in dormant stage, would be reactivated. Since the products are based mostly on a certain bioregion that the founder has relocated from, a similar bioregion is being sought where the safety of the founder family, and access to facilities to make and market are — these being the limiting factors that barred growth and impacted operations. There were also a host of secondary issues that the founder discovered, and those are becoming the subject of further study so that not only this business can work, but that path is paved for an ecological revolution.

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Shortly, this website will detail more about the BetterBonds project, its offerings, and its potential for healing and providing healthcare outside of the dominant military-industrial paradigm. Insha’Allah.

Stay with us, and pray for us. Regards.

With love and lofty aims for all humankind,

Ramala Hubb’Allah, and S.

This update: October 29, 2024